{"id":16,"date":"2024-10-03T03:33:43","date_gmt":"2024-10-03T03:33:43","guid":{"rendered":"https:\/\/blindside.mx\/?post_type=product&#038;p=16"},"modified":"2025-05-19T14:47:36","modified_gmt":"2025-05-19T20:47:36","slug":"estrategia-posicionamiento-diferenciado","status":"publish","type":"product","link":"https:\/\/blindside.mx\/en\/curso\/estrategia-posicionamiento-diferenciado\/","title":{"rendered":"Strategy: DIFFERENTIATED POSITIONING"},"content":{"rendered":"<h4>Topics<\/h4>\n<p><span style=\"font-weight: 400;\">La metodolog\u00eda ense\u00f1a a los l\u00edderes a diferenciar radicalmente a la empresa en su manera de presentarse al mercado.<\/span><\/p>\n<h4>Objectives<\/h4>\n<ul>\n<li>Definir &#8220;qui\u00e9n soy&#8221; desde la misi\u00f3n y visi\u00f3n del emprendedor y su lugar en el <em>brandscape<\/em>.<\/li>\n<li><span style=\"font-weight: 400;\">Construir los diferenciadores reales y percibidos de la empresa, producto y\/o marca, ya que solo son recordados y preferidos cuando se separan del resto, del ruido y del desorden.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reconocer y premiar las ventajas competitivas con diferenciadores.<\/span><\/li>\n<li>Increase the value of the offer in the market through differentiation.<\/li>\n<li>To provide knowledge, methodology, processes and creativity to develop radically differentiated companies, products and brands.<\/li>\n<\/ul>\n<h4>Deliverable<\/h4>\n<ul>\n<li>Blind Side delivers a methodological document that allows for understanding and transmission of ideas.<\/li>\n<\/ul>\n<h4>Duration<\/h4>\n<ul>\n<li>Deadline of 3 weeks<\/li>\n<\/ul>\n<h4>How are the sessions conducted?<\/h4>\n<ol>\n<li>Initial data collection and brainstorming session.<\/li>\n<li>Conferencia para preguntas y respuestas y afinar detalles.<\/li>\n<li>Delivery, explanation and knowledge transfer meeting.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p><b>What you will learn: <\/b><span style=\"font-weight: 400;\">To build a unique and differentiating value proposition, to stand out in a saturated environment.<\/span><\/p>","protected":false},"featured_media":293,"template":"","meta":[],"product_brand":[],"product_cat":[29],"product_tag":[],"class_list":{"0":"post-16","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-estrategias-de-mercado","8":"first","9":"instock","10":"featured","11":"virtual","12":"sold-individually","13":"taxable","14":"purchasable","15":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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