
Strategy: DIFFERENTIATED POSITIONING
What you will learn: To build a unique and differentiating value proposition, to stand out in a saturated environment.

Strategy: COMMERCIAL ATTACK PLAN
What you will learn: To define your offer for each segment and align all areas of your business to accurately execute commercial tactics.

Strategy: MARKETING PLAN
What you will learn: To create marketing plans focused on the key points of the customer acquisition and loyalty cycle.

MÉTODO PARA GROWTH MARKETING
What you will learn: To design and execute growth experiments, optimize conversion funnels and make strategic data-driven decisions to scale your business sustainably.

Strategy: BUSINESS STRATEGY MAP
What you will learn: To establish clear objectives and ensure that all employees work towards the same strategy.

Strategy: CUSTOMER JOURNEY
What you will learn: To understand customer needs at every stage, from awareness to loyalty, and how to optimize each touch point.

Strategy: ORGANIZATIONAL PLANNING
What you will learn: To design an organizational structure that is aligned with strategic objectives, improving efficiency and eliminating redundancies.

Strategy: CREDIT AND COLLECTION
What you will learn: To minimize delinquency risks and improve cash flow through efficient collection practices.

Estrategia: CASH FLOW Y FINANCIAMIENTO
What you will learn: To manage cash flow, seek financing options aligned with your objectives and avoid liquidity crises.