Topics

The methodology teaches leaders to radically differentiate themselves in the way they present themselves to the market.

Objectives

• Have the elements that describe the key points:
  • i.- “Offer for segment/customer”, and
  • ii.- Alignment of strategy in each commercial execution unit.
• Brands, companies and/or products are remembered and preferred when they are separated from the rest, the noise and the clutter; you must build the real and perceived differentiators of the company, product and/or brand.
• Have the elements in an easy-to-reference format to streamline the planning and execution of strategies.
• The leader is no good if he fails to convey his ideas and instructions clearly.

Deliverable

• Blind Side delivers a methodological document that allows for understanding and transmission of ideas.

Duration

• Deadline of 2 weeks.

How are the sessions conducted?

1. Initial data collection and brainstorming session.
2. Conference call for Q&A and fine-tuning.
3. Delivery, explanation and knowledge transfer meeting.