Strategy: CASH FLOW AND FINANCING
What you will learn: How to manage cash flow, find financing options aligned with your objectives and avoid liquidity crises.
Strategy: CREDIT AND COLLECTION
What you will learn: To minimize delinquency risks and improve cash flow through efficient collection practices.
Strategy: CUSTOMER JOURNEY
What you will learn: To understand customer needs at every stage, from awareness to loyalty, and how to optimize each touch point.
Strategy: BUSINESS STRATEGY MAP
What you will learn: You will set clear objectives and ensure that all employees work towards the same strategy.
Strategy: COMMERCIAL ATTACK PLAN
What you will learn: How to define your offer for each segment and align all areas of your business to accurately execute commercial tactics.
Strategy: MARKETING PLAN
What you will learn: To create marketing plans focused on the key points of the customer acquisition and loyalty cycle.
Strategy: ORGANIZATIONAL PLANNING
What you will learn: To design an organizational structure that is aligned with strategic objectives, improving efficiency and eliminating redundancies.
Strategy: DIFFERENTIATED POSITIONING
What you will learn: How to build a unique and differentiating value proposition to stand out in a saturated environment.