Topics

The methodology condenses the entire marketing strategy on a single page, allowing leaders to easily understand and communicate objectives and tactics.

Objectives

• To focus the company in its commercial alignment.
• Helps leaders identify and focus on key marketing areas, eliminating scattered or ineffective efforts.
• Divide the plan into clear stages (before, during and after), ensuring that all aspects of the customer acquisition and loyalty cycle are addressed.
• It is a dynamic model that facilitates rapid adjustments to changes in the market or in the company's needs.
• By simplifying planning, it allows leaders to spend more time on execution and results analysis.
• Have the elements in an easy-to-reference format to streamline the planning and execution of strategies.
• The leader is no good if he fails to convey his ideas and instructions clearly.

Deliverable

• Blind Side delivers a methodological document that allows for understanding and transmission of ideas.

Duration

• Deadline of 2 weeks.

How are the sessions conducted?

1. Initial data collection and brainstorming session.
2. Conference call for Q&A and fine-tuning.
3. Delivery, explanation and knowledge transfer meeting.