Topics

The methodology teaches leaders to radically differentiate themselves in the way they present themselves to the market.

Objectives

• Define “who I am” from the mission and vision of the entrepreneur and his place in the brandscape.
• Brands, companies and/or products are remembered and preferred when they are separated from the rest, the noise and the clutter; you must build the real and perceived differentiators of the company, product and/or brand.
• Competitive advantages are only recognized and rewarded with “differentiators”.
• Increase the value of the offer in the market through differentiation.
• To provide knowledge, methodology, processes and creativity to develop radically differentiated companies, products and brands.
• The leader is no good if he fails to convey his ideas and instructions clearly.

Deliverable

• Blind Side delivers a methodological document that allows for understanding and transmission of ideas.

Duration

• Deadline of 3 weeks

How are the sessions conducted?

1. Initial data collection and brainstorming session.
2. Conference call for Q&A and fine-tuning.
3. Delivery, explanation and knowledge transfer meeting.